The Current State of Fitness Entrepreneurs

The Current State of Fitness Entrepreneurs


– I think everybody defaults
into what comes easy to them. Greatness comes from adversity
and looking the challenge in the eye and having the
intestinal fortitude to step up and go after it. But it’s just making
every fucking minute count. Every minute has to count. Every minute has to count if you
want so much because you just don’t have as many
of them as you think. You just don’t. I think it’s easy for you
fitness entrepreneur to do the push-ups, to do the squats,
to do the deadlifts because that’s how you got here. You started fitness now you want
to make some money by having those guns or that ass, right? And so, I think you default into what’s easy without
recognizing what’s hard. It was hard for me
these over these last 16 months to get
into better shape. It was easy for me to
build $50 million businesses. Just the truth. I know how hard the last 16
months of waking up every day, not eating everything I wanted and by doing
the work was for me. That’s the same thing
that’s going on in the fitness entrepreneur, fitness
wantrepreneur space is of course you’re spending more time to
work out sessions because you want to pass on
replying to everybody. You want to pass off,
you know, the marketing. You want to pass on
doing every podcast. You want to pass off the
creative on Instagram that will get you business versus the
vanity of getting a bunch of likes ’cause you look good. So you want to pass
off all that other stuff. The same way that I wanted to
pass off getting up, running, working out, lifting,
squatting, stretching. I didn’t want to it. – Three, two, two, one, good. – Ah! Fuck! But I could work 18 hours a day. You’re just the reverse of me. One reason I talk about not
having the perfect selfie, the perfect lighting in a world
where that’s what you’re selling is to show
vulnerability and authenticity. I think if you’re gonna have
80 pictures of you looking phenomenal, if I looked as good
as all of you and had all those phenomenal photos, I’d be
waiting for the day that I had a huge god damn zit on my forehead
and took a picture of that because showing that real. Look at how much real is in
your feed versus how much fake. A lot more fake. A lot more perfect lighting,
a lot more oiled up. Where’s the real? Show me the real.
Show me the real. That’s what’s gonna resonate and so I think
you need some balance. Everything one way isn’t enough. Create a little cadence
to having some offsetting characteristics
that make you way more approachable
than the alternative. I get 8,000 emails a year,
15,000 emails a year saying “Gary, I’ve been
doing it for nine months “and I don’t see anything.” I now have empathy for that because I’m doing the
same thing in working out. I can see little results but if
you told me I was going to work out every day for 16
months and this is what I get, I’d feel good about it but
it’s not exactly what I wanted. That’s what you’re going
through in your business. You’ve got to put in
the work day in and day out. I work 12, 15, 17, 18
hours a day every single day. Right now, I’m filming this. My company’s got
a party going on. Do you know what’s
going on out there? Actually, you know what?
Come with me. Actually this is perfect, DRock. Here’s what’s
going on out there. Right and I know the lighting
is not good so sorry DRock. But they’re partying while I’m putting in
the work right now making this content. That is the point. The point is that I’m putting
in the work while everybody else out there is
enjoying themselves. That’s it. And so you
got to put in the work. You want muscles, you
gotta actually do the weight. You’ve gotta
actually put in the work. You want a business,
there is no shortcut. So the progress you made
and you made over the last 5, 10, 12 years in your fitness
is exactly the same thing that’s gonna happen in business.
There is no overnight success. There is no one year
you’ve done it well and now you have the
biggest business. It’s day in an day out. I’ve been an
entrepreneur since I was eight. I’m 40 now. That’s 32 years of practice. Now you’ve
decided to really do it, doesn’t happen overnight. You got to put in the work.

100 comments

  1. Hey man, not sure if you were serious mentioning about working out every day but in case that's true that's not your best path to get results. If you're overtraining building muscle and getting fit may slow to a crawl. Going every day is like taking two steps back. For someone as busy as you 3-5 x a week should be max. Results come away from the gym when you rest, rejuvenate and recover.
    -Jamie

  2. This fucking blew my mind… especially when he opened that door… that hit me hard… it was like 'ooh shit this dude is in the office while everyone is out there'… fuck me.

  3. The fact that he was dropping these bombs of truth and making this during a work party is fucking epic! Gary when I first seen you there were a few things you said that made me think you were egotistical but after following you for 6 months I have to say you're an awesome guy man who isn't afraid to be real about life (your best quality by the way).

  4. Thanks Gary you really hit home on this one for us fitness entrepreneurs πŸ’ͺπŸΎπŸ’―πŸ‘ŒπŸΎ

  5. What u eating Gary? Diet more important than lifting. Pay for a meal service and get that grub delivered.

  6. I have the same dumbbells he's using in his thumbnail.. that's why I'm here lol I was scrolling and I was like "ayyyy, I got those too"

  7. Good shit! Good content! This really help put a lot of what Gary says into perspective. I've been busting my ass working but it's not enough. I will put in more! And more! I will remain consistent with that effort for the long haul and success will come, in whatever form it may take.. but I will be successful! Thanks!!

  8. Fantastic insight on this Gary!!! It's an excellent call out to the fitness industry to put more into their communities and businesses, rather than coast on autopilot. This exactly why I started my channel, vulnerabilities, screw ups, and small success, combine those with consistency and dedication… you're making gains far removed from the gym itself.

    Always appreciate the insight Gary!

  9. Absolutely loved this Gary πŸ‘Œ You are spot on so many people don't want to put in the work they just want to get famous for looking good which is ridiculous! Thank you for sharing this video Gary and keep smashing it in the gym πŸ’ͺ

  10. If i was Gary i'd rather do the podcast than bullshit with co-workers ( party ). At that level it must be fun to do the shit Gary does..

  11. "The progress you made in fitness the last 5 years is the same thing you'll have to do in business" I'm paraphrasing but that line really made me understand. I don't know about anyone else but I've been working out on and off since I was 17 in grade 11 and now I'm 25. It took me what seemed like forever to learn how to activate my chest during a bench press or have the balls to do a barbell squat but now those things are done without even a thought and I bet doing anything else the same way will yield similar results.

  12. I don't know what it is about Gary. It's like I come to him for motivation, inspiration and advice but at the same time, it feels like I'm getting told off by a parent? does anyone else get this?

  13. i FUCKING love this. directly applies to me and man did I need to see this this morning. thanks Gary! great meeting you in Houston at the SuperBowl!

  14. Gary has a lot of value to share but got Damm his voice makes it impossible for me to listen for more than 10 seconds.

  15. Yeaaah man, like, you know, why would someone enjoy themselves? Better get to work and create content 24/7, in fact, you could sleep AND film yourself at the same time, so you still hustling and producing content while sleeping.

    BTW. Keep talking about marketing, fitness is definitely not your thing gary.

  16. So ridiculousoy real and ao relatable with the fitness side! Put in the work. It may take 32 years to get to exactly where you wanna be but it sure as f**k won't happen in 32 days! πŸ™

  17. So what's the point of all the work if you can't enjoy it? "I'm working 18 hours a day every day!" Sounds like fun lol

  18. Hey dude! You are insane!!!!

    HELLO FROM BRAZIL!!!!!

    You are becoming famous here! A lot of people are translating your contents!

    You are inspirational!!!!!

    Please Keep doing it!

    πŸ™‚

  19. It's all about what is real and realistic in my fitness journey. So many people live off the fads and B.S. out there, especially in fitness. I am trying to teach people what is real, what it takes, and what I went through to get in really good shape. I'm not done yet, 2017 is the best fitness year of my life, guaranteed.

  20. Well if you want to look better than you do now, actually work out.

    That pointless shit your trainer is having you do won't get you far.

    But I appreciate your message

  21. Haha As soon as he starts saying "MAKE EVERY MINUTE COUNT" I start feeling like shit for sitting here watching this video instead of doing work.

  22. This central message resonates so profoundly with me. Thank you so much, Gary, for making this video and emphasizing the importance of actual WORK.

  23. I'm commenting before even watching the first 30 seconds of the video and have it paused…

    The current state of the fitness industry is complete shit. This is coming from the former COO of a fitness supplement company and right now, I'm trying to find myself after leaving the fucked up world of sex and retail.

    I left the industry to pursue my own passions and what is unfortunate is that I left behind what was once a love of mine… the beautiful thing is that I left behind that love to discover it was never a love at all and it was actually slavery.

    love yourself, fuck what other people think, and be the person that makes you get out of bed in the morning.

  24. I like what you're saying here about the fake element of what trainers do. I've known many trainers who take PEDs to attract clients making them believe clients can get that way, too. Several also give them to their clients. But it's fake and all progress goes away when you stop taking them. Worse, now their clients may come to realize their bodies don't produce their own hormones anymore – because taking PEDs is a lot more complicated than that. Not saying all do this but those who do are perpetuating somethings that aren't positive.

  25. Love it!! Agree with everything you said, specially the part where you said "when everybody else is enjoying them selves, you need to put in the work"

  26. Every time I watched you videos you inspire me to keep pushing. Just started my YouTube channel after years of putting it off. And everyday it grows one sub at a time. Thanks for keeping the rest of us motivated!

  27. That there is good shit! after teaching and training people for half my life I totally get it we need to hustle just as hard and just as long to create that success we so desire! Dropping Gems Everyday Gary! Love your content all the way from New Zealand!

  28. On 3:40 try to rotate the hand wrist while moving up and down, that activates the bicep more.
    Because a function of the bicep is to rotate the hand wrist.
    You will have to reduce the weight, to do it with a good form.

    Greetings from germany

  29. Hey everyone, I recently did a podcast interview with Gary's personal trainer, Jordan Syatt on my YouTube channel.
    If you want to learn about being a fitness entrepreneur, social media, Instagram etc, then you'll love it! πŸ™‚

  30. This hits the nail right on the damn head.
    1) Go after what isn't easy. 2) Do what it takes to stand out. 3) Be Real. 4) Put in the work.
    As a recovering alcoholic and a suicide attempt survivor, every day is a process i must use those 4 steps to ensure some type of minimal progress so i do not relapse uncontrollably. My channel, UnaverageJo, is all about that and i plan on expanding until i am even beyond spent- which will be a day unseen. Lets get it everyone and show the world what we can give. Thank you GaryVee.

  31. Damn this is so true, I have had 0 problems to working out 6times a week for almost 3 years now, but I fight so hard to make my business succesful

  32. Gary’s trainer is terrible got him no results lol. I did Crossfit for four months and got better results than that.

  33. Great video! Here I also outline why entrepreneurs go to the gym: https://www.youtube.com/watch?v=oDl7KJV9QL4&t=264s&frags=pl%2Cwn

  34. On the nail. Monday, I filmed a set for IG & Facebook. It was longer than a minute, so because I had to use 2 minutes downloading a video trimming app, trimming the video and uploading it, two days went by before I got around to it. Jesus, I did three workouts in that timespan!
    Lesson learned, you humbled me there

  35. Been rooting for Gary’s workout vid, at last found one! If you know more workout vids of gary guys lemme know. I weirdly wanna see it

  36. 0:06. Gary contradicts him self. He once said do what you're good at. But here he says people do what comes easy. This man double talks more than the Bible.

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